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Sturgis, South Dakota, February 2, 2010 – Some 70 official entrants are set to ride pre-1916 classic motorcycles coast-to-coast in the Motorcycle Cannonball set for 17 days this September. Also, according to Lonnie Isam, Jr., the event’s promoter and owner of Jurassic Racing in Sturgis, South Dakota, internationally renowned motorcycle life-style photographer Michael Lichter will accompany the Motorcycle Cannonball in order to document the entire transcontinental trip.
“We’ve passed a major milestone in getting commitments from such a large and very high-quality field of vintage bikes along with many, many riders who are well-known in the vintage motorcycle world,” Isam said. “And having Michael Lichter on board is a major coup; we’re very excited. Michael is well known as the premiere motorcycle life-style photographer of our era. His participation is an honor and guarantees that Motorcycle Cannonball will be well documented with the utmost professionalism.”
Motorcycle and commercial photography assignments have taken Lichter across North America, Europe, and Asia. He has published over 1,000 articles on motorcycling and custom bikes. He has also photographed annual reports, product photography, advertising, brochures, posters, and has worked for commercial clients, including Indian Motorcycles, Wiley-X Sunglasses, Harley-Davidson, and Nikon Cameras. Lichter has recently exhibited photography in public institutions, including solo shows at 15 galleries and museums. He has been featured in photography, motorcycling and other magazines as well as television shows.
Isam reported that Lichter will photograph the Motorcycle Cannonball riders in period dress along with their classic motorcycles, reminiscent of the beachfront launches of past historic rides. Lichter will also take individual portraits of riders and motorcycles at the ride start point. He has assignments with international publications, including Scandinavian and French magazines, as well as domestic publications (go to www.lichterphoto.com for more information).
Isam reported that registration for the Motorcycle Cannonball is closed, with 70 official paid entrants and a small waiting list of riders who may be added later. The 17-day event starts in Kitty Hawk, NC on Friday, September 10 and terminates 3,325 miles later on Sunday, September 26 in Santa Monica, CA. The event has drawn entries from around the world and all walks of life, including motorcycle museum owners, authors, bike collectors and restorers. Complete information about the Motorcycle Cannonball, including route details and some rider profiles, is available at www.motorcyclecannonball.com.
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